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Marketing and internet referencing, or SEO (Search Engine Optimization), are closely linked because they both aim to improve the visibility and attractiveness of a business online. Here's how they interact: 1. **Online Reputation**: Google uses advanced algorithms to evaluate an establishment's online reputation. Factors such as **number of stars**, **number of positive reviews**, and **quality of interactions** between the merchant and its customers are essential. These elements directly influence SEO because they signal to Google the quality of the user experience offered by the establishment. 2. **Comparison with competitors**: Google compares this reputation data with that of competitors in the same industry. This helps determine which establishment offers the best user experience and therefore deserves a higher ranking in search results. 3. **Positioning in search results**: Ultimately, Google positions establishments in search results based on this data. A business with a better online reputation will tend to appear higher in search results, increasing its visibility and potentially attracting more customers. In summary, an effective marketing strategy that improves an establishment's online reputation will positively contribute to its SEO. This creates a virtuous cycle where marketing and SEO reinforce each other to increase a business's online presence. Using a **filtering SAAS** can effectively transform customer review management. Here's how it works:

1. **Reduction of negative reviews**: A filtering SAAS can reduce negative reviews by up to **200%**. This is possible through algorithms that identify potentially negative reviews and provide unhappy customers with direct communication channels with the business to resolve issues before they post a review.

2. **Increase in reviews**: At the same time, these systems can increase the number of reviews by **250%** by encouraging satisfied customers to share their positive experience, often through automated reminders or incentives.

3. **Widgets on the website**: The integration of widgets on the company website, offered by SAAS, can improve **customer conversion**. These widgets usually display positive reviews and high ratings, which can positively influence visitors' purchasing decision.

4. **Review Shield Redirection Tools**: Sending a link to the review filtering system via **WhatsApp**, **email**, **SMS**, or the use of a **QR code** or an **NFC sticker**, allows customers to be directed to a platform where they can express their dissatisfaction.

This helps intercept and manage negative reviews before they reach public platforms. By combining these strategies, a business can not only improve its online reputation but also strengthen its SEO, as a positive review profile is a strong signal to search engines like Google. However, it is important to note that these figures (200% reduction and 250% increase) should be taken with caution, as they can vary depending on the industries and the specifics of the SAAS used. Additionally, it is essential to maintain an ethical and transparent practice in review management.